Vauxhall Astra

 

Dave ran a 2-hour nightly slot of classic American comedies called ‘My Time’. We identified the audience was largely  made up of Vauxhall Astra’s target market.

 

We created a series of idents that supported the ‘My Time’, spoofing the most famous comedy titles of all time – Police Squad. The fun idents ran for over 2 years and according to market research, helped revitalise the slightly ‘boring’ image of the Vauxhall Astra.