TaylorMade & Adidas Golf
We proactively approached TaylorMade & Adidas Golf with some targeted DM (a bent golfclub with a link to an online film). They loved it and invited us to pitch for their European digital account, which we won.
Players Club
After winning the business i ran the account. We redesigned their EDM and launched several products. However, the main project was creating and launching 'Players Club' - a new breed of online golf community.
The site goes live soon, until then i can't show any of it.
TaylorMade RSi facetape Challenge
As creative director on the account, i worked with the team to launch the RSi clubs, creating digital and retail posters that encouraged people to take the 'Facetape Challenge'. The idea was to engage people in the retail environment and prove they can hit the ball further, even when they mishit.
You could instantly see how your shots compared to the best pros in the world and you were rewarded for sharing your results socially and in store.
Adidas - miadidas
With Adidas you can design your own bad-ass golf shoes.
I creatively directed the project and helped the team develope a compelling visual treatment and a social media campaign that offered you the chance to design Sergio Garcia's shoes for the British Open.
