Sony Ericsson Vivaz

 

​Sony Ericsson launched the Vivaz HD camera phone in Ireland. It was one of the first HD camera phones and they wanted to position it as a credible filming device. To make the challenge a little tougher the budget was tighter than a tinker's purse, so they couldn't afford press ads. We thought afre way around the problem and created an incredible event, that lead to a huge spike in sales.​